Customer-driven advertising campaign from GOLO wins award
GOLO has been named the winner of the Best of Category (Brand/DR) for Health & Fitness by the 2023 AdSphere™ Awards. The award recognizes top advertisers and brands across a wide range of industry categories representing all facets of the direct-to-consumer television industry.
GOLO is being acknowledged for our popular testimonial-driven broadcast advertising campaign showcasing customers’ inspirational stories. The campaign is designed to demonstrate that getting healthy is not only possible but achievable and sustainable.
“We are honored to receive this award,” says Alex Razzook, Chief Growth Officer of GOLO. “We know that our customers are the face of our business, and this award is especially meaningful for us because it provides further proof that putting our customers first is the best way to share the GOLO story.”
GOLO empowers individuals and communities by helping them take control of their wellness goals. Click here to learn more about GOLO success stories.
“The direct-to-consumer television industry grew to over 22 billion on national cable and broadcast networks in 2022,” says Joseph Gray, founder of DRMetrix.
Since its inception, the Adsphere™ research system has expanded its monitoring coverage to over 140 networks, detecting over 110 million airings, 117,00 creatives, and over 16,000 direct-to-consumer brands.
DRMetrix, an iSpot.tv company, monitors over 140 national television networks, tracking all short-form, 5-minute, and long-form commercials that include web addresses, QR Codes, mobile app response, SMS, and/or toll-free numbers.
The AdSphere™ Awards recognizes top direct-to-consumer advertisers and brands across Brand/DR, Lead Generation, Short-Form Product, and Long-Form industry classifications.
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